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Teen's good intentions cause hazmat scare at North Highlands landfill

NORTH HIGHLANDS, CA - A Sacramento County Sheriff's Department hazmat crew safely detonated a flammable chemical at a North Highland landfill after a teenager tried to dispose of it Thursday afternoon.

The teen, a 16-year-old girl, brought a container of picric acid to the Sacramento County North Area Transfer Station on Roseville Road that had belonged to her late father, a chemist, according to sheriff's spokesman Deputy Jason Ramos.

The picric acid was marked as flammable or explosive and that prompted landfill operators to call the Sacramento Metro Fire District. The sheriff's department was also contacted.

The sheriff's hazmat crew buried the acid and then detonated it.

No one was hurt. The landfill was temporarily closed to customers.

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AAA offers free 'Tipsy Tow' service on New Year's Eve

 

NORTHERN CALIFORNIA - AAA says there no excuse for drinking and driving this holiday weekend. The company will offer free "Tipsy Tow" service for revelers on New Year's Eve.

From 6 p.m. Friday until 6 a.m. on New Year's Day, in Northern California, anyone who has been drinking, can call (800) 222-4357 and a tow service will take you and your car home for free, up to ten miles. Just tell the AAA operator you need a Tipsy Tow and a truck will be dispatched to your location, whether your a AAA member or not.

The service will provide a one-way ride for the driver and vehicle to the driver's home. If there are additional passengers who need a ride, they will be taken to the driver's home as long as there is sufficient room for them to be transported safely in the tow truck.

Country Hill Montessori to open Citrus Heights campus

Country Hill Montessori to open Citrus Heights campus

CITRUS HEIGHTS - The family educators behind Country Hill Montessori, Inc. are opening a second child development center in Citrus Heights in the new year. Their current center located in Fair Oaks, will remain open.

The new school will offer preschool, kindergarten, first grade and daycare services in a newly remodeled 6,000-square-foot learning center. There are five classrooms and a large outdoor play area.

An open house will be held at the new campus, located at 7048 Sunrise Boulevard, on Saturday, Jan. 8, 2011 from 10 a.m. - 4 p.m.

A $100 enrollment fee will be waived for the first 50 families to enroll their children at the Citrus Heights campus.

New Years Eve Events!!!

New Years Jammin Eve
Radisson Hotel Sacramento 
500 Leisure Lane
Sacramento CA
Friday, December 31, 2010
9:30 PM - 2:00 AM

10th annual V101 party featuring The Barkays Dazz Band and Slave

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The Professionals Guild New Years Eve Bash
Friday, December 31, 2010
8:30 PM - 1:00 AM
Hilton Hotel, Arden West
2200 Harvard Street
Sacramento CA

Community Sponsors

Stress relieving gift for your dog

Stress relieving gift for your dog

More than 15 million dogs in the U.S. suffer from some form of anxiety, which can result from noise, separation, traveling, strangers or other factors. Thundershirt Company has created a proven solution to alleviate stressed out pooches.

Locals treated to total lunar eclipse

Locals treated to total lunar eclipse

 It's a rare event -- a total eclipse of the moon. And even rarer is an eclipse that take place during the winter solstice on December 20. It meant that the moon was glowing high in the sky during the eclipse overnight. 

SLIDESHOW: Your lunar eclipse photos

California ReLeaf announces student poster contest

SACRAMENTO -- California ReLeaf announced today the release of a statewide Arbor Week poster contest for students in third to fifth grades. Students are asked to create original artwork based on the theme “Trees Are Worth It”. Submissions are due to California ReLeaf by February 1, 2011.

In addition to the poster contest rules, educators can download a packet that includes three lesson plans that focus on the value of trees, community benefits of trees, and  jobs in the urban and community forestry field. The full packet including lesson plans and poster contest rules can be downloaded at www.californiareleaf.org/programs/arborweek.

Are Facebook Promotions Getting an Update?

Looks like new Facebook Promotions guidelines may soon be released.


According to AllFacebook, an email sent out by Facebook sales representatives outlines the new rules.  In contrast to the old guidelines where promotions needed to be explicitly approved, promotions will no longer need prior written approval from Facebook. Basically, in regards to promotions, sweepstakes and contests on Facebook:



  • They no longer require prior written Facebook approval to administer a promotion on Facebook.

  • They no longer require a minimum media spend investment to support the promotion.

Understanding Facebook Insights: Impressions

A 3fold client called recently and asked for my thoughts on Facebook Insights. After answering his question I thought it might be helpful to breakdown the tool for others. My timing couldn’t be better because just as I sat down to write this post, Facebook announced an improvement to their Insights tool. A new feature measures additional metrics around content. It’s an exciting update that I’ll definitely share with you,  but let’s get to that in a second.


First, if you’re unfamiliar with Facebook Insights, the tool is a great feature included on “Like” pages. (Like pages, or fan pages, are typically used for business marketing). I always recommend companies and nonprofits build a Like page because of all the capabilities that come with it, including Insights.

Yelp for Restaurant Chains

Here’s a four letter word that makes many businesses cower and cry: YELP.


In the past several months, the 3fold team has helped two national  restaurant chains with their local marketing efforts. While there have been all sorts of fun things we’ve done for these brands (including working with fabulous food bloggers), one social tool stands out. Setting up, promoting and managing Yelp accounts has been incredibly fun, fascinating and frustrating all at the same time.


Here are a few things we’ve learned about Yelp as it relates to national restaurant chains:


Appetizer: Identify goals