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Facebook Places: A How To/Should You Guide | Business

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Facebook Places: A How To/Should You Guide
Business, News

Facebook just announced Places, bringing location-based functionality to the hugely popular social site. Is it a Foursquare killer? Who knows. Should your business be aware of Places? Absolutely.


If you’re ready to figure out how to use Places for your business, here’s what you’ll need to do:


To claim a Facebook Place.


1. You have to check in via a mobile device. If your business isn’t there, you click Add and fill in the necessary info.


2. You have to (oddly) find your check-in on an actual computer (not a mobile) – this is listed in the Newsfeed of your personal Facebook page.


3. Click on the Place name you checked into.


4. This takes you to a Place URL for that business. At the bottom of the page, find the link that says “Is this your business?”


Then this gets a little bit wonky…privacy wise. Or, looking at it another way, is refreshingly stringent about your identity’s safety.


5. To claim a business, you fill in the contact info for the business and yourself, including your position. Then you have to attach a copy of the business’s official documentation:Official documentation for your business (please provide a copy of one of the following):
- Articles of Certificate of Incorporation (for a corporation)
- Certificate of Formation (for a partnership)
- Local Business License (issued by your city, county, or state)
- Better Business Bureau (BBB) Accreditation


Personally, I hesitate to set this up because 1) Facebook believes in open everything, so I’m not sure how much information I want to give them, especially in the form of a copy of a business license; and 2) it would be extremely difficult to claim another’s business, so how necessary is it?


On the other hand, without claiming your business, you can’t edit your Places info.


It’s quite possible I’m being paranoid, but it’s something to think about before taking the step to claim your business on Facebook Places..


For a bit more detail: Mashable’s Places Guide

Business, News

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